|
How do I get more business from my website?
There are basically two ways you can use your website: 1. BASIC MARKETING The easiest way to use your website is as a simple means of marketing your business.In this case you will be largely driving the customers to your website, for example by including your website address on business cards, letterheads, in quotes or perhaps verbally directing customers to your site when they require information about your business. Used in this way a website gives you many advantages: *Having an online presence will help you to complete sales by appearing professional and giving customers information they can access in their own time. *Your website will enable you to gain trust from your customers. *The website will help you to save you time, for example rather than repeating information to clients or having to email information to them you can simply direct them to your website. *Your website can be included in online marketing directories such as the Yellow Pages to direct customers to your business. *Your website can be included on your own marketing material to direct customers to your business. *Unlike other marketing materials your website can easily be updated and changed. 2. TO GET NEW BUSINESS ONLINE Your website can also be used to help drive new customers to your business who might be searching for your services online. This can be a very powerful way to get new business. If not many people in your area of business have an online presence your customers may be able to find your site easily without you having to do anything. But today many businesses do have a website so more than likely you will have to do some extra work with your website so that people searching for your product or service online can find your site. You have two options: Search Engine Optimisation (SEO) This helps to ensure that your website ranks highly (in other words appears near or at the top of the list) when people are searching for your product or service in search engines such as google. We offer a basic SEO service involving putting keywords for your business into your website copy and in the back end of your site. For more informationg please visit our Add On Products page by clicking here More intensive SEO work (such as including ensuring other sites include your website address and link back to your website) needs to be undertaken on a monthly basis and you pay a fee for continual work on your site to ensure it remains ranking highly. The cost of this varies depending on how many keywords you want your site to rank highly for and how competitive is the area of business you are trying to rank for. We also offer enhanced SEO services. To find out more contact us here Advantages: SEO can be a very powerful way to generate new business. Organic search engine rankings usually get better results compared with paid online advertisements getting your more customers. Disadvantages: Depending on your area of business it can take a few months to get your site to rank and to start getting results. Costs can vary depending on how many keywords you want to rank for and how competitive your area of business is. Google Adwords Often a very cost effective way to get business online is to use google adwords. This means that an advertisement for your business will appear when someone does a search for keywords that you select. To find out how google adwords could work for your business contact us here Advantages: You only pay each time somebody clicks on your advertisement and visits your website. You can maintain good control of your advertising costs as you decide how much you want to spend. You can change your advertisment whenever you want to. Disadvantages: Costs can vary depending on the keyword and how competitive it is. Often paid advertisements do not generate results as good as organic rankings resulting from SEO. For more information about what is best for your business please contact us |
